Key Takeaways
- The Ally X is a Significant Upgrade: ASUS’s ROG Ally X (2024) delivers substantial improvements over its predecessor, including double the RAM (24GB LPDDR5X), double the storage (1TB PCIe Gen4 M.2 SSD), and a significantly larger 80Wh battery, alongside refined ergonomics and enhanced cooling that pushes 24% more air volume.
- The ‘Xbox’ Branding Conundrum: The new ROG Xbox Ally and Xbox Ally X are co-branded with Microsoft but do not natively play Xbox console games. They are Windows 11 PC gaming handhelds, a critical distinction causing widespread confusion and disappointment among the community.
- Optimized Windows Experience: Microsoft and ASUS have worked to overhaul the Windows 11 front-end, aiming for a more console-like, handheld-optimized experience. This addresses common pain points of PC handhelds with features like a new Game Bar, a Handheld Compatibility Program, and advanced shader delivery for faster game launches.
- Premium Performance, Premium Price: The Ally X boasts impressive benchmarks and sustained performance for AAA titles, thanks to its powerful AMD Ryzen Z1 Extreme or AI Z2 Extreme APUs. However, its estimated price point of $799-$899 positions it as a high-end option in a competitive market, leading to skepticism about its overall value proposition compared to rivals like the Steam Deck OLED.
ASUS ROG Xbox Ally X: Unpacking the Hype, The Controversy, and the Future of Handheld PC Gaming
The world of handheld PC gaming is buzzing, and at the epicenter of the excitement (and a fair bit of confusion) are ASUS’s latest offerings: the ROG Ally X and the co-branded ROG Xbox Ally X. Announced as a landmark collaboration between ASUS Republic of Gamers and Microsoft, these devices promise to redefine portable Windows 11 gaming. But as the details emerge, a critical question looms large: what exactly does ‘Xbox’ mean in this context, and are these powerful handhelds truly the game-changers we’ve been waiting for, or are they destined to grapple with a branding identity crisis? We dive deep into the specs, performance, ergonomics, and the community’s pulse to deliver the definitive breakdown of what these machines signal for the future of the market.
The X-Factor Unleashed: A Deep Dive into the ROG Ally X Hardware
ASUS ROG Ally X (2024) Key Specifications
Processor | AMD Ryzen Z1 Extreme (Ally X), AMD Ryzen AI Z2 Extreme (Xbox Ally X) |
---|---|
GPU | AMD Radeon™ GPU (12 Compute Units, up to 2.7 GHz, 8.6 Teraflops) |
Memory | 24GB LPDDR5X-7500 (ROG Ally X), 24GB LPDDR5X-8000 (ROG Xbox Ally X) |
Storage | 1TB PCIe Gen4 M.2 2280 SSD (upgradeable) |
Display | 7-inch FHD (1920×1080) IPS, 120Hz, FreeSync™ Premium, 500 nits, Corning Gorilla Glass Victus |
Battery | 80WHrs, 4-cell Li-ion |
Operating System | Windows 11 Home |
Connectivity | Wi-Fi 6E (802.11ax), Bluetooth® 5.4, 1x USB4 Type-C (Thunderbolt™ 4, DisplayPort™ 1.4, Power Delivery 3.0), 1x USB 3.2 Gen 2 Type-C, UHS-II microSD Card Reader, 3.5mm Audio Jack |
Audio | 2-speaker system with Smart Amplifier Technology, Dolby Atmos, AI noise-canceling, Hi-Res certification |
Dimensions | 28.0cm x 11.1cm x 2.47~3.69cm (11.02″ x 4.37″ x 0.97″ ~ 1.45″) |
Weight | 678g (1.49lb) |
Color | Black |
Software | Armoury Crate SE 1.5, 3-month Xbox Game Pass Ultimate trial |
Security | Fingerprint Sensor (Windows Hello) |

The ROG Ally X isn’t just a minor refresh; it’s a significant overhaul based directly on user feedback, transforming the device into a more robust and capable portable gaming machine. While retaining the powerful AMD Ryzen Z1 Extreme processor (or the AI Z2 Extreme in the Xbox Ally X variant), ASUS has addressed key areas for improvement that truly impact the user experience. The most impactful upgrades include a substantial leap to 24GB of LPDDR5X RAM, doubling the previous model’s 16GB, which translates to smoother multitasking and more headroom for demanding games. A 1TB PCIe Gen4 M.2 2280 SSD replaces the smaller 512GB half-size drive, not only doubling storage but also utilizing a more common form factor for easier future upgrades. Battery life, a common concern for handhelds, sees a dramatic improvement with an 80Wh cell, double the capacity of its predecessor, promising significantly longer play sessions. Furthermore, the thermal system has been redesigned with smaller, thinner-bladed fans and new air tunnels, pushing 24% more air volume to keep components cool and the screen up to 6°C cooler during intense sessions, ensuring sustained performance without thermal throttling. Ergonomically, the device boasts more pronounced grips, improved joysticks rated for a 5-million-cycle lifespan, and a more precise D-Pad, all housed in a new, sleek black chassis that combats the discoloration issues of the original white model, reflecting a keen attention to both performance and aesthetics.
ROG Ally X Performance & Battery Benchmarks
The ‘Xbox’ Conundrum: Unpacking Microsoft’s Strategic Partnership
The co-branding with Xbox is undoubtedly the most talked-about, and often misunderstood, aspect of the new Ally line. Announced at Microsoft’s Xbox Games Showcase, this collaboration marks Xbox’s first-ever co-branded console hardware venture, a move Roanne Sones, Head of Xbox Devices, described as ‘really, really big,’ emphasizing Xbox’s desire for agility and innovation in the Windows category. ASUS, in turn, sought Microsoft’s help to ‘take their Ally efforts to the next level,’ driven by a shared ‘obsession’ for a dedicated gaming handheld. However, the crucial point that has sparked widespread community disappointment and confusion is this: the ROG Xbox Ally and Xbox Ally X are Windows 11 PC gaming machines and will not natively support games for Xbox consoles. This means your existing Xbox console game library cannot be downloaded and played directly on these devices, a distinction that has led many to feel misled by the ‘Xbox’ moniker, fostering a significant identity crisis for the product line.
“900 bucks for a handheld PC with an Xbox Brand that does not even play XBox Console Games? Imagine if the Switch 2 did not play Switch 1 games. There would be bedlam in the streets.”

ROG Xbox Ally vs. ROG Xbox Ally X: A Comparative Analysis
ASUS ROG Xbox Ally vs. ROG Xbox Ally X
Feature | ROG Xbox Ally | ROG Xbox Ally X |
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Processor | AMD Ryzen™ Z2 A (4 Zen 2 cores, 8 threads, 8 RDNA 2 GPU cores) | AMD Ryzen™ AI Z2 Extreme (8-core/16-thread Zen 5 APU, 16 RDNA 3.5 GPU cores, 50 TOPS NPU) |
RAM | 16GB LPDDR5X-6400 | 24GB LPDDR5X-8000 |
Storage | 512GB upgradable M.2 SSD | 1TB upgradable M.2 SSD |
Battery | 60Wh | 80Wh |
USB Ports | 2x USB 3.2 Gen 2 Type-C | 1x USB4 Type-C (Thunderbolt 4 compatible, DP 2.1, PD 3.0), 1x USB 3.2 Gen 2 Type-C |
Weight | 670g (1.48lb) | 715g (1.58lb) |
Color | White | Black |
Estimated Price (Leaked) | €599 | €899 |
While both models share the same vibrant 7-inch FHD 120Hz IPS display, Wi-Fi 6E, Bluetooth 5.4, and a 65W charger, the ‘X’ variant clearly targets the enthusiast seeking peak performance. The standard ROG Xbox Ally, with its Z2 A processor, 16GB RAM, and 60Wh battery, is positioned as a more affordable entry point, offering a solid experience for less demanding titles. In contrast, the Xbox Ally X leverages the more advanced Ryzen AI Z2 Extreme, a substantial 24GB of faster RAM, a larger 1TB SSD, and the beefier 80Wh battery, along with the versatile USB4 Type-C port that offers Thunderbolt 4 compatibility for unparalleled connectivity. This tiered approach allows ASUS to cater to different segments of the handheld PC gaming market, though the ‘Xbox’ branding applies to both, carrying the same potential for confusion regarding native console game compatibility.
The Refined Experience: Ergonomics, Software, and Future-Proofing
Beyond the internal upgrades, ASUS has meticulously refined the physical design of the Ally X, demonstrating a commitment to user comfort and durability. The new black chassis isn’t just aesthetic; it addresses previous discoloration concerns and contributes to improved thermal performance by working in conjunction with the redesigned cooling system. Ergonomically, the device feels significantly better in hand, with more pronounced and deeper grips that provide a secure hold, while smaller and more accessible back buttons prevent accidental presses. Smoother triggers with greater depth enhance control, and the joysticks have been upgraded for durability and precision with a 5-million-cycle lifespan. The D-Pad now offers more tactile, eight-direction input, a critical improvement for fighting games and retro titles. Despite a slight weight increase to 678g (or 715g for the Xbox Ally X), the weight distribution is perfectly centered, enhancing comfort during extended play sessions. The 7-inch IPS display, while not an OLED, still offers decent brightness (523 nits) and commendable color accuracy, making it suitable for various lighting conditions, though it doesn’t quite match the vibrant pop of an OLED panel.
The software experience, often a pain point for Windows handhelds, has received a significant overhaul, reflecting Microsoft and ASUS’s deep collaboration. While still running Windows 11 Home, the partnership has delivered a more console-like front-end that genuinely streamlines the user journey. This includes a contextual PIN login for quick access, full controller button assignments across the OS for intuitive navigation, and a ‘Jump Back in’ section for quick access to recent games, whether local or streamed. The Xbox Nexus button now activates a console-like Game Bar for performance metrics and settings, with an integrated Command Center for quick adjustments to Wi-Fi, Bluetooth, performance profiles, and screen brightness. Crucially, non-essential Windows components have been removed to streamline the experience and reduce overhead. Furthermore, Xbox’s new Handheld Compatibility Program aims to optimize thousands of PC titles with ‘Handheld Optimized’ badges, ensuring games are ready to play with default controller inputs and appropriate resolution. Advanced shader delivery also promises faster game launches and smoother performance by preloading shaders during download. The ROG Xbox Ally X’s AMD Ryzen AI Z2 Extreme also unlocks future AI-powered features like Automatic Super Resolution (Auto SR) for system-level upscaling and AI-driven highlight reels, positioning it for future innovations in both performance and content creation.
ROG Ally X: The Verdict at a Glance
Pros
- Significant Hardware Upgrades: Doubled RAM, storage, and battery life dramatically improve performance and longevity, directly addressing key user feedback.
- Enhanced Ergonomics & Cooling: Redesigned chassis, grips, buttons, and a more efficient thermal system offer a more comfortable and cooler gaming experience, even under load.
- Optimized Windows 11 UI: Microsoft and ASUS’s collaboration delivers a more console-like, user-friendly handheld experience, reducing Windows’ inherent complexities.
- Future-Proofing with AI: AMD Ryzen AI Z2 Extreme (in Ally X) enables upcoming AI-powered features like Auto SR and AI-driven highlight reels, extending its lifespan and capabilities.
- Versatile Connectivity: USB4 Type-C (Thunderbolt 4 compatible) and a full M.2 2280 slot offer extensive expandability and future-proof port options.
Cons
- Misleading ‘Xbox’ Branding: Causes significant confusion as devices do not play native Xbox console games, setting false expectations for many consumers.
- High Price Point: Positioned at $799-$899, making it a premium (and expensive) option compared to some competitors, prompting skepticism about its overall value.
- Windows OS Challenges: Despite optimizations, Windows 11 still presents unique challenges for a handheld form factor compared to custom Linux-based OSes, requiring occasional desktop mode interaction.
- Display Lags Competitors: While good, the IPS display is outshone by superior OLED panels found in rivals like the Steam Deck OLED, which offer deeper blacks and higher contrast.
Pricing, Availability, and the Competitive Landscape
ASUS ROG Xbox Ally & ROG Xbox Ally X
- Release Date:
- October 16, 2025
- Price Info:
- ROG Xbox Ally: Estimated €599 (leaked)
ROG Xbox Ally X: Estimated €899 (leaked)
(Official pricing to be announced ‘in the coming weeks’) - Where to Buy:
- Available in the US, Europe, Asia, Middle East, and other regions where the existing ROG Ally is sold. Best Buy confirmed for ROG Ally X.
The ROG Xbox Ally X enters a competitive and rapidly evolving handheld PC market. Its leaked price point of €899 (likely around $800 USD) positions it firmly in the premium segment, directly competing with formidable devices like the Steam Deck OLED and the Lenovo Legion Go. While the Ally X offers superior raw performance in many benchmarks and a significantly improved Windows experience, the ‘Xbox’ branding confusion and the lack of native Xbox console game compatibility remain significant hurdles for consumer perception. For many, the value proposition will come down to whether the optimized Windows environment, coupled with the powerful hardware and exciting future AI features, justifies the premium price over more established or more affordable alternatives. The skepticism from the community regarding its price and unique advantages is palpable, making its market reception a crucial test of its true appeal.
Frequently Asked Questions About the ROG Xbox Ally & Ally X
Does the ROG Xbox Ally X play Xbox Series X/S games?
No, the ROG Xbox Ally and Xbox Ally X are Windows 11 PC gaming handhelds. They run PC versions of games and do not natively play games from your Xbox console library. You can, however, stream Xbox console games via Xbox Cloud Gaming or Xbox Remote Play.
What’s the main difference between the ROG Ally X and the ROG Xbox Ally X?
The core hardware specifications are largely similar, with the ROG Xbox Ally X featuring the AMD Ryzen AI Z2 Extreme processor (with an integrated NPU) and Xbox-branded physical buttons. The ‘Xbox’ in the name signifies the deeper collaboration with Microsoft on the software experience and future AI features, rather than a fundamental difference in console game compatibility.
Is the ROG Ally X worth the upgrade from the original ROG Ally?
For enthusiasts seeking significant improvements in battery life, storage, RAM, and ergonomics, the Ally X offers compelling upgrades. Its enhanced cooling and more robust port selection also add to its value. However, if your original Ally meets your current needs, the upgrade might depend on your budget and desire for the absolute latest in handheld PC performance.
What kind of games can I play on the ROG Xbox Ally X?
You can play any PC game compatible with Windows 11, including titles from Steam, Epic Games Store, GOG, and Xbox Game Pass for PC. Microsoft’s Handheld Compatibility Program aims to optimize thousands of these titles for the best handheld experience, ensuring a vast library of playable content.
The X-Factor: A Powerful PC Handheld with an Identity Crisis
The ASUS ROG Xbox Ally X is, without a doubt, a technically impressive piece of hardware. ASUS has listened to its community, delivering substantial upgrades in RAM, storage, battery life, and ergonomics that address many of the original Ally’s shortcomings. The collaboration with Microsoft has also yielded a genuinely improved Windows 11 handheld experience, making it more console-like and user-friendly than ever before, with exciting AI-powered features on the horizon. However, the ‘Xbox’ branding remains a double-edged sword. While it signifies a deep partnership and enhanced software, it fundamentally misleads consumers into believing it plays Xbox console games natively, creating a significant barrier to adoption and fostering community disappointment. At its premium price point, the ROG Xbox Ally X is a powerful, refined Windows PC handheld for those who understand its true nature and are willing to pay for top-tier portable PC gaming. For JoltGamer, it stands as a testament to ASUS’s engineering prowess, but also a cautionary tale in branding. It’s a fantastic PC handheld, but its ‘Xbox’ identity will likely remain its most enduring, and perhaps most frustrating, conversation starter.
Sources
- Content Profile (JoltGamer Internal)
- Initial Topic Analysis (JoltGamer Internal)
- The Thematic Story Summary (JoltGamer Internal Intelligence Briefs)
- The Fandom Pulse (JoltGamer Internal Community Sentiment Report)
- The Asset Library (JoltGamer Internal Media Assets)